You're sitting on your couch at home aimlessly scrolling through social media and come across on of your favorite people on Instagram. They've just posted a photo of themselves drinking what looks like a really delicious iced-coffee in front of a really cool wall mural. You automatically feel that urge to put on real pants because you too want a delicious beverage from that same place and a cute selfie in front of the mural.
The problem is... your favorite Instagrammer never tagged their location. Now you have to go through the process of having to reach out them in hopes they would reply so you too can enjoy that iced coffee/cute selfie life.
Insert the Geo-Tags.
What are Geo-Tags anyway?
Geo tags are the GPS of social media. Essentially, you know them as locations on the top of your Instagram post right below your IG name. Or that place you "checked in" to on Facebook.
Geotags are great for tagging a location so people in the outside world can find you. Let's say you're a make-up artist who's worked on weddings at a particular hotel several times. You're familiar with the location and the staff. When someone is planning out their wedding and in search of a make up artist for their big day, they can jump over to the locations section on Instagram and see the hotel their wedding is located. If you geo-tagged your last post, the chance of them finding you is much higher than if you had left that field blank.
Geo-tags give your business a location in proximity to your potential clients and customers.
Bare in mind that geo tags only work on locations and businesses that have their location publicized.
Another way to get noticed is the almighty hashtags.
I get it. Hashtags are kinda annoying, but duuude they work.
When used correctly, hashtags are a gateway for people to find your little corner of the social media world. When you're posting about a particular topic, it's good to do some research on the hashtags other people in your industry are using and how big is that hashtags' pool size is. Let's use that make-up artist example again for the sake of consistency.
For example, you're working on a big wedding at the Langham Hotel in Pasadena, California. Why not use hashtags like:
#langhamhotel #pasadenahotels #pasadenaweddings #langhamweddings #pasadenamakeupartist #langhamhotelvendor #pasadenaweddingvendor
I could go on and on.
BONUS Tip: before using the hashtags, research the hashtag. See if it's worth your time to put them. Sometimes, it's a hashtag that sounds good, but in reality it's in a pool of 2.5 million others. Your post will be lost in the abyss of posts. You're better off ditching that hashtag and finding another.
Lastly, something I have noticed a big turn-around in my business is using a Call-To Action.
What the heck is a Call-To Action?
A call-to action is when you post something--anything on social media and you're basically telling your audience what to do next. Of course you say it in such a sweet way because you're just nice like that...but yeah, you're telling them what to do, where to go, how to engage with you and the content you've just created.
This gives people the opportunity to find you in other ways. If someone happen to stumble upon one platform on the internet, but want to engage with you on other platforms, give them the direction to go there. People will not just go search for you. Sorry to break it to you. There are thousands among thousands of other businesses calling out for their attention.
As the business owner, you have to be the one to start the conversation and invite them to the party.
Take this blog post for example.
My call-to action would be to say:
As I wrap up my three-part marketing content series, I hope these tips have helped you or at least inspired you to go out there and share your work, talents, and gifts with as many people as you can. I'd love to hear from you in the comments below if you have any additional tips you've used and worked, or I'd love to hear from you on the social media platforms where we can both hang out and chat it up about allll the things.
Head over to my Instagram where I'm most active. You can find me @katiechavarinphotography
I am a...
Los Angeles native.