I am far from being a legitimate copywriter, but I know how to express stories. You see, when I was in the 3rd grade I had a teacher once say something along the lines of “the art is the in details”.
I was 8, so I don’t think it made much sense to me then, but when she went on to explain that when I write in my journal, it’s good to use a lot of adjectives and breakdown the details to let the reader have a clearer picture of what I’m talking about.
Twenty-five years later, I have never let that go. I use it in my stories when I talk (despite the jokes my sister makes), but in this case, I use it when I write my captions on social media.
Imagine social media to be a party where you know some people but definitely not everyone. You want to chat with your familiar faces, but meeting new people would be cool. So, start the conversation.
Finding the core of who you're talking to and what your brand positioning is essential when it comes to your approach to storytelling on any of your social media platforms.
For instance, if you mostly hang out on Instagram and your ideal audience is hanging out there too, you're going to need to speak their language.
Here are some tips for speaking the same language:
Understanding the element of language in your storytelling is crucial drawing in your ideal people to your brand.
Tell stories based on your brand's predetermined factors.
Each brand has several topics they touch upon within their stories. If you think about all the major brands you know off the top of your head, they all have predetermined topics they talk about.
Take Disney for example.
Disney talks all things: fun, family, imagination, and childhood memories.
Sure, they touch many topics, but these are the predetermined and most common denominators between what Disney stands for as a whole all across the globe.
Take your brand for example.
If you are known to be graphic designer who designs for new age rock bands, chances are the common denominators you could talk about are: bold colors, bold statements with shapes and words, nightlife
Be open and honest with who you are as a brand.
There's nothing more off-putting and awkward than trying to use a certain verbiage in your social media captions or blog posts when you would never in a million years say those words in real life. (Remember that party I was talking about? Yeah, exactly.)
You want to speak in your own voice. Let your audience get to know *YOU*. If you're part of a team, make sure to have a voice for your team.
When things are going great in your business, your audience wants to hear about it. Let your audience celebrate big achievements with you. If you are open and honest with them, they will reciprocate the love and celebrate with you. They've followed you along the journey and because you've introduced them to your predetermined topics, they feel like they know you.
At the end of the day, be you. Speak your story by speaking your truth about who you and your brand are all about in your own voice. Tell them stories about how you begun, how you got to where you are and where you're headed. Because everyone wants to follow along. You just have to lead the way and start the conversation.
If you like this post all about the Art of Storytelling on Social Media, you may also find this other blog post interesting all about How to Take Your Own Stock Images which is part of of my Marketing Content Series.
Next week, I'll be breaking down another Marketing Content how-to, so be sure to come on over back here to check it out.
I'd love to hear if what you think about this post in the comments below if you're so compelled to. :)
I am a...
Los Angeles native.